Schell Games Newsletter
Overview: Managed the Schell Games email newsletter through Mailchimp and LinkedIn, creating content that kept our audience informed about provided entertainment, education, and game development news.
My Contributions: Wrote and produced 80 newsletters, handling every stage of the process from start to finish. Gathered and selected stories, wrote copy, created supporting graphics, developed the layout and background, wrote subject lines and preview text, and determined optimal send times. I also managed the newsletter's LinkedIn presence and audience growth.
Results: Grew the Schell Games email newsletter by 3,000 subscribers and the LinkedIn newsletter by 4,000 subscribers.
Examples:
July 2026 - The Art of Game Design Goes Audio
June 2026 - Who Won Steam Next Fest?
May 2026 - How Games Are Made
September 2025 - I Expect You To Game
LinkedIn Newsletter
July 2026 - The Art of Game Design Goes Audio
June 2026 - Who Won Steam Next Fest?
May 2026 - How Games Are Made
September 2025 - I Expect You To Game
LinkedIn Newsletter
Blog Posts
Overview: Wrote blog content for the Schell Games website covering company initiatives, game development, industry topics, and recommendations for players, parents, and educators.
My Contributions: Researched, wrote, and edited a variety of blog posts tailored to different audiences and goals. Topics included the company's mission and values, the studio's accessibility checklist, employee side projects, Black Friday shopping recommendations, game performance and revenue announcements, and educational games and activities for children. Adapted the tone and structure of each article to fit its subject matter while supporting the company's broader marketing and communications goals.
LinkedIn
Overview: Managed the Schell Games LinkedIn presence from 2019–2025, developing content tailored specifically to a professional and industry-focused audience.
My Contributions: Planned and scheduled posts, wrote social media copy, and created graphics and video content using tools like Photoshop, Canva, and Premiere Pro. Optimized content specifically for LinkedIn, adapting copy and messaging rather than simply repurposing posts from platforms like Twitter and Facebook. Also launched and managed the Schell Games LinkedIn newsletter, developing an additional channel for sharing company news and industry content.
Results: Grew the Schell Games LinkedIn following by 12,000 followers and grew the LinkedIn newsletter to 4,000 subscribers.
YouTube
Overview: Managed the Schell Games YouTube channel, overseeing the strategy, production, and publishing of both longform and shortform video content.
My Contributions: Served as the primary channel manager, determining upload schedules and optimizing each video for YouTube. Wrote titles and descriptions, designed thumbnails, and frequently produced videos for the channel. Collaborated with trailer editors to adapt and optimize game trailers for YouTube. Coordinated livestreams, including assisting with show notes, stream preparation, and moderating live chat.
Results: Grew the Schell Games YouTube channel by 30,000 subscribers and generated 13 million views during my time managing the channel.
Twitter/X
Overview: Managed the Schell Games Twitter/X account from 2019–2025, developing and executing social media content to promote the studio, its games, and company news.
My Contributions: Planned and organized posts using an editorial calendar and scheduled content through platforms including Sendible and Hootsuite. Wrote all social media copy and created the accompanying graphics and videos using Photoshop, Canva, and Premiere Pro. Managed the account's day-to-day content strategy and maintained a consistent brand voice across the platform.
Results: Grew the Schell Games Twitter/X account by 10,000 followers during my tenure.
TikTok
Overview: Helped launch and grow the Schell Games TikTok account, developing shortform video content designed to engage audiences through trends, gaming content, and behind-the-scenes material.
My Contributions: Collaborated with Edna Lopez-Rodriguez, and later Mia Friedel, to develop and produce TikTok content. Planned content calendars, monitored trending sounds and formats, and edited videos using tools including Premiere Pro, Opus Clip, and Canva. Worked collaboratively to adapt Schell Games content into engaging shortform videos optimized for TikTok.
Results: Helped grow the Schell Games TikTok account to 5,000 subscribers.
