The 2022 Metamorphosis Middle School Retreat, themed “All In,” needed a campaign identity that would resonate with middle school students while still feeling cohesive with the Church of the Resurrection’s existing brand. I developed the visual identity for the entire campaign, from pitching the color palette to creating custom typography, layouts, and supporting graphic elements. I chose a vintage-inspired visual style based on design trends that were popular with middle schoolers at the time, while incorporating a water theme that aligned with other campaigns the church was running. The identity was then carried across social media graphics, a devotion book, postcards, and presentation materials. Cohesion and audience buy-in were the primary goals throughout the design process.